Our Philosophy
"For the ones who notice, who know that the most total experiences are the smallest.
A smell, a texture underfoot that carries the entire year inside or that particular silence before rain.
Ambedo "The serene feeling of being so absorbed in a singular moment that everything around you simply fades away". We create for that state.
Each fragrance is embedded in a season where the small things are noticed and uplifted."
The Essence of MCG
Restraint over abundance
We make fragrances that are categorised into seasons. Each seasonal fragrance is only available in the season it was created, to be cherished in that season only. Once stock has gone for that season then it is gone for the year.
The small details are everything
Every fragrance begins with a founding moment that is specific. This is also rooted in a corresponding season that represents it, the moment should capture and absorb us. If we cannot name the exact moment the fragrance came from then we do not make it.
The seasons as pillars
Living with the seasons is something our founder is fascinated by, every season brought new nature and new details to notice. The seasonality of the fragrances are deeply rooted in our essence.
Solitude as richness
We do not see aloneness as something to be fixed or filled, we see it as the condition in which the most vivid experiences can become possible. Everything we make is designed for the person who is most alive when alone and quietly they have come to love this about themselves.
The unwitnessed moment
Some of the most important moments in a persons life happen when no one else is watching , we make for those moments specifically. For you to remember and surround yourself when you need it most.
Made once and kept always
We design everything, the pattern of the bottle, the weight of the cap, the texture of the label, the display box- to be kept. Not discarded. Each bottle is a work of art worth remembering, every element is curated down to the smallest of details. The chosen elements have meaning and reasons that stem from our founding and philosophy. Everything is curated with intention. Never rushed.
Creativity and originality
We also create fully bespoke scents for our customers special moments to indulge in privately. The scent we create for them is private and completely unique. Its for their personal moments and we curate them with whatever they desire, along with our philosophy and framework. The experience is never rushed, created with purpose and intention down to the last detail.
Prescence over performance
We make fragrance for the private moments, not the public ones. To be noticed by the person wearing them and the ones they hold close. Fragrance is something special and should connect to you and the surroundings you are in. Connecting to your soul and the earth, rooted in your perception and rooted in the seasons. It reminds you that everything brings new change and a chance for new experiences for you to be fully present in.